Brand Icon Logic
The 9 brand icons depicted here are the 9 letters of the brand name incorporated into a single brand icon. It elucidates the attitude towards work and the services provided to the patrons; “we don’t bother how hard it is, we’ll just make it happen!” If the construction part is complicated, Le Happier will somehow find a formula for resolution.
Brand Icon Logic
In ancient mythology, House Sparrows were considered as a symbol of true love. House Sparrows are also known for the way it builds their nest; perfectly crafted for their needs and kids. In that relative sense, the brand icon here resembles the Joy & Protection of the clients. In addition to that, unlike other birds, a Sparrow has an extra bone in its tongue to help it eat seeds, likewise, Le Happier has an extra edge over the competitors when it comes to customer satisfaction
Brand Icon Logic
The brand is all about reconstructing the most ideal spaces for your comfort. Plans and drawings are those basic functionalities that are crafted for every customer. This logic is beautifully added in the brand icon, where it connects the core ideology of the brand. It makes it extremely easy to relate it with the industry associated with it.
Brand Icon Logic
The logo is also intended to symbolize the roofing of urban high-rise buildings. It resembles the team’s strong desire to give life to huge structures and skyscrapers that benchmark world-class real estate concepts across all real estate verticals, thereby significantly contributing to building the modern world.
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